Creative consultant for a site redesign project for one of theLab's primary clients, Chico's LLC. The project scope involved developing a unified e-commerce platform flexible enough to support the identities and business objectives of the multiple brands within the Chico's portfolio.

Contract work with theLab

Working collaboratively with the client, internal and external UX and Engineering teams, we developed templated responsive components such as improved navigation, product filtering and curated editorial features which enhanced the overall user experience and improved usability.  The initial rollout was for the Chico's brand, I led design for the White House Black Market and Soma brands.