Hello, I'm a hands-on and results-driven creative leader with a passion for  building brands and products that bring more inspiration, connection, and joy into the world.

With an extensive background in leading creative vision, strategy, and execution across kids/family, entertainment, fashion, and D2C brands. My approach is rooted in data-backed decision-making without losing the magic of great storytelling. Whether launching new brands or evolving established ones, I bring a hands-on approach and balance of design craft with business impact.